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1.) Scientific Advertising - Claude Hopkins, $19.95
When starting a marketing campaign, or any kind of business or promotional advertising, your advertising strategy should be based on basic laws. Advertising has reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and to be successful, we act on these basic laws, which are all in this book....
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Buy Scientific Advertising - Claude Hopkins, $19.95
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